Hi! I’m Nancy Mayo, the Associate Vice President of ABM Technology & Partnerships here at ROI·DNA. I recently wrote a blog for one of our partners, Drift, on how to create a unified marketing strategy for ABM, Drift, and Digital Paid Media. With over 20 years of marketing experience in web, SEO, paid digital media, and marketing technologies, I am a strong proponent for bringing ABM-focused digital marketing to the center of every B2B marketing strategy. ABM isn’t just one thing, or one tool, or one strategy. It’s all of the above. It’s a philosophical approach to marketing that requires every stakeholder to be aligned to tailoring each conversation to your audience and where they are on their conversion journey. I love conversations, and Drift happens to be the leading conversational marketing chat technology, enabling personalized conversations at scale. I was thrilled to be able to share my point of view with them on how B2B businesses greatly benefit from integrated, ABM-centric marketing strategies.

ROI·DNA has some of the most innovative marketers in the industry — we are passionate about creating meaningful partnerships with visionary companies to create even more value for our clients. I’d love to hear about your ABM questions, ideas, and challenges so hop on over to Drift.com to read this post then dropped me a line to let me know what’s on your mind!