With the Internet of Things (IoT) and a seemingly endless stream of interconnected apps, there are more ways than ever for people to use their devices to connect with others. This means that marketers also have more tools than ever to reach their audiences in creative and meaningful ways. In 2016 we are sure to see increasing integrations across customer touchpoints as well as within marketing operations.

Look out for these 2016 trends in integrated marketing:

• Integrated Channels
• Integrated Commerce
• Integrated Tools
• Integrated Teams

Find details for each of these trends in the original post.