ROI·DNA Turns 15! A Reflection and Celebration

October 23, 2024
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WOW. It seems like just yesterday that we came together in a small office in SoMa San Francisco to begin building a truly data-informed, performance-driven, human-centric agency. 

But here we are, celebrating 15 years of driving GINORMOUS growth and innovation in B2B digital marketing. We’re here to reflect on the journey with our awe-inspiring clients, team, and partners.

15 Years of Awesome Clients (That’s YOU!)

The past 15 years have given us not only amazing clients, but also lasting friendships and partnerships. Together, we’ve helped generate over $14 billion (yep, BILLION with a B) in client revenue, and we couldn’t be more proud of the trust, collaboration, and RESULTS that have fueled our growth:

15 Years of an “A”mazing Team (No B Team Here!) 🏆

The secret to those results? Our people. With an average of 12+ years in marketing (yeah, that’s a LOT), our team has been instrumental in pushing the boundaries of performance and delivering exceptional business impact.

Marketing Strategy — navigating global markets like seasoned pros, crafting holistic media plans, and expanding digital footprints 👣

Digital Advertising — pinpointing the perfect users, armed with intent-driven ads and personalized campaigns that get noticed 👀

Brand Experience — stunning creative to seamless UX support experiences that engage and delight from first click to last 🥳

Marketing Analytics — extracting key insights and using advanced data science to shape strategies and provide clear, actionable insights 📊

15 Years of Culture (and NO ASSHOLES!)

We built our business on bringing our whole selves to work. We welcome unique perspectives and celebrate the foundational diversity that makes us stronger, smarter, and more innovative. From brainstorming jam sessions to team-building adventures in Hawaii, we believe great work comes from great relationships. And yes—work can be fun when you love what you do and who you work with!

We’ve created a space where every voice matters, ideas flow freely, and work is more than just a 9-to-5 grind. It’s where passion meets purpose. And we think the results 👆speak for themselves.

So Here’s to the Future—and YOU! 🥂

To all our clients, partners, and team members—thank you for being part of the first 15 years of this ride. We couldn’t have done it without your trust, teamwork, and collective commitment to our values. Here’s to another 15 years (and more) of GINORMOUS impact! 

We’d love to hear from you—what was your favorite part of the past 15 years with us? Drop us a line and let’s catch up!

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